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Roborock targets Europe

  • By Neil Martin
  • News

Chinese intelligent home robots company Roborock is targeting Europe as it plans for significant growth over the next two years.

The company was founded in 2014 with investment from Xiaomi amongst other investors, and specialises in the research, development, and production of smart home appliances, specifically robot vacuum cleaners.

Roborock’s products include the bestselling robot vacuums in China. Since launching its flagship model, the Roborock S5, and its E series line-up internationally in 2018, the company has experienced significant growth, with 173% increase in sales revenue year-on-year and net profit equivalent to 10% of revenue.

“European consumers are very tech-savvy and have high disposable incomes that they are willing to spend on well-designed, effective devices that make their homes smarter, freeing up more time to live their lives better,” said Richard Chang, founder and CEO of Roborock.

“Roborock is now focused on expanding its footprint in Europe with the belief that we can add value to a market where there is growing demand for smart home devices and in particular, robot vacuum cleaners. Our upcoming product launches will focus primarily on key European countries and promise to demonstrate real innovation in areas of intelligence, powerful cleaning, and convenience,” added Chang.

The company already has a presence in Europe through a number of retailers, including Amazon, MediaMarkt and Fnac Darty.

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